Marketing is part the Business, Marketing and Computer Education career cluster. Marketing is the study of how businesses create customer interest in products or services. It generates the strategies that underlie sales techniques and business development. Jobs in marketing offer stimulating and challenging work that is constantly responding to changing business conditions and product development. Marketing specialists and research analysts engage in a variety of activities including gathering information about products and services, sales, customers and methods of marketing and and distribution.
Marketing researchers earn median annual salaries of $61,000. Marketing specialists salaries range from $45,000-$200,000.
Related careers include advertising executive, researcher, public relations specialist, fund raiser, and communications specialist.
Career Cruising provides additional career information that will be helpful in planning a career pathway in accounting. If you have not yet used Career Cruising, it will be helpful to talk with your school counselor for free access to this valuable online career planning tool.
Business Professionals of America (BPA)
DECA student organization
SkillsUSA Illinois
